This is the issue that heavy-PvP Open World games have, not just ours. Unfortunately the players in these games are, as you said at another point, are ruthless. They will kill the bambi in sight as that what has always happened to them. PvP in Open World is extremely hard for new players because they either get outskilled or outnumbered.
This is something that is already being worked on and we already have a new "Beginner Map" for players to experience this, know more about the game in basic mechanics.
Unfortunately we have a serious issue with announcing these things. If we do announce it (like we have previously done with Beginner servers), veteran players will try and abuse those new players by creating new accounts and so on.
This game, since day one has never been beginner friendly (I'm talking about The War Z here). The struggles to get started were always extremely huge. I pre-purchased it back in the day, played for the first day then quit for a month because I couldn't get around the game itself.
Now it's even harder, because back then, at least, the game had up-to-date graphics.
This is a fact in ANY Open World PvP game out there. MOBAS, FPS, etc have ranking system, because it's possible to close a lobby, since they're usually 10-player per match only.
Before working for Fredaikis AB, I used to work for a game review company and I can tell you that players do not exactly base their opinions on graphics alone. That is something console players do. However, the performance part is an issue and it's an issue related to the ENGINE, not the game directly, that we can try and improve.
Our intention is to keep our game as unique as possible, to differ from the competition. I don't think improving weapons are going to turn it into Fortnite, as even in Open World, our best ARs are not as accurate as Fortnite weapons. Fortnite actually succeeded by being unique. They create the whole "basebuilding" system, which attracted the micro-managing players. PUBG's mechanics are VERY different from ours, they are more realistic, but I do see your point.
The main intention of changes with BR is to give players something new to play in our game, as though our loyal players love our game, they do get bored after 5 years.